A platform to design and run online surveys enriched
with Reaction Time methodology

GET MORE INSIGHTS

Reveal new perspectives on consumers' attitudes, needs and desires

SAVE TIME & MONEY

Plan your research in the morning and get the results in the afternoon

COMBINE SURVEYS

Combine explicit with implicit and effortlessly link your surveys together

DEVICE AGNOSTIC

Surveys designed to run on smartphones, tablets, notebooks, laptops or PCs

How does it work?

 

REVEAL CONSUMERS’ TRUE ATTITUDES

We know that consumers’ explicit declarations are important but they are not always precise enough, fast enough, and informative enough. To get more accurate results, acquire new insights and gain a competitive edge we need to know not only WHAT people said but also HOW they said it.


The time that consumers’ brains need to produce an answer tells us how certain consumers are and how likely their opinion will be translated into actual behavior.
In the form of a short online survey, thanks to the application of Reaction Time measurement, iCode™ reveals instinctive reactions enhancing our understanding of consumer behavior.

NEW DATA, NEW INSIGHTS


Fast answers indicate strong and easily accessible attitudes which have the highest potential to influence consumers’ behavior. On the other hand, slow answers suggest that consumers are not certain about their own attitudes, they do not truly believe in what they said or they do not truly believe in what they are saying or they have not made up their minds yet. Slow answers are provided with strong doubt and disbelief and are unlikely to be translated into real behavior.

iCode™ reflects actual attitudes of consumers more precisely than just explicit opinions assessed only by traditional questionnaires. Therefore you can still enjoy the rational outcome of a traditional survey but on top of that you gain new data leading to new insights – to better answer your research questions.

Pricing is tailored to your needs - you pay only for what you test

Tell us about your project


OUR REACTION TIME METHODOLOGY
HAS BEEN ADOPTED ALL AROUND THE WORLD

 

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