A platform to design and run online surveys enriched
with Reaction Time methodology
GET MORE INSIGHTS
SAVE TIME & MONEY
How does it work?
REVEAL CONSUMERS’ TRUE ATTITUDES
We know that consumers’ explicit declarations are important but they are not always precise enough, fast enough, and informative enough. To get more accurate results, acquire new insights and gain a competitive edge we need to know not only WHAT people said but also HOW they said it.
The time that consumers’ brains need to produce an answer tells us how certain consumers are and how likely their opinion will be translated into actual behavior.
In the form of a short online survey, thanks to the application of Reaction Time measurement, iCode™ reveals instinctive reactions enhancing our understanding of consumer behavior.
NEW DATA, NEW INSIGHTS
Fast answers indicate strong and easily accessible attitudes which have the highest potential to influence consumers’ behavior. On the other hand, slow answers suggest that consumers are not certain about their own attitudes, they do not truly believe in what they said or they do not truly believe in what they are saying or they have not made up their minds yet. Slow answers are provided with strong doubt and disbelief and are unlikely to be translated into real behavior.
iCode™ reflects actual attitudes of consumers more precisely than just explicit opinions assessed only by traditional questionnaires. Therefore you can still enjoy the rational outcome of a traditional survey but on top of that you gain new data leading to new insights – to better answer your research questions.
Pricing is tailored to your needs - you pay only for what you test
iCodeTM is being developed and operated by NEUROHM, a global neurotechnology provider. Contact us to learn more about new generation of surveys.
9/2 Flory St., 00-586 Warsaw, Poland
- Monday - Friday
- 800 - 1700 CET